They aren’t content to play third or even second best. To put it another way, Boeing has got some work ahead of them. They only generated 58.16 billion US dollars in 2020 compared to 101 billion in 2018.They’re only the second-largest commercial aerospace company (behind Airbus).They’re only the third-largest aerospace and defense manufacturer in the US (behind Lockheed Martin).No matter how you look at it, that’s a clear sign of success, but for Boeing, it isn’t enough. Spends 2.5 billion USD on research and development.Generates 58.16 billion USD in worldwide revenue.They want to triumph over the likes of Airbus (in the commercial aircraft space) and Lockheed Martin (in the defense, space, and security market) and establish themselves as the undisputed, unrivaled leaders of the aerospace industry.įor the most part, they’re on their way there. Purpose and Goalīy the time you’ve read their mission statement, Boeing has left you with absolutely no doubts about what they’re setting out to achieve. Interestingly enough, if I’m going to analyze the mission statement effectively, then it’s important to start at the end and work my way forward. If you look at that statement again, you can see that it’s divided into three clear parts: The Boeing mission statement is a great example of this. Name:īoeing Mission Statement – In-Depth AnalysisĪ mission statement is designed to outline the purpose and current direction that a company is taking. That’s exactly what I plan to do today as I unpack those 11 words in the following in-depth Boeing mission statement analysis. Look even closer still, and you’ll also discover just how much this mission statement influences every aspect of their operation. Look a little closer, however, and you’ll soon see that within these eleven words, there’s a whole lot of information about Boeing’s ethos, ethics, attitudes, and culture. “People working together as a global enterprise for aerospace industry leadership.”Īt first glance, it’s a relatively simple statement: People collaborating to ensure Boeing is the best at what they do. The Boeing mission statement is a perfect example of a company set itself a big goal that puts what they do into a larger context.

Boeing strategy statement